OUR CULTURE RUNS DEEP
1. “YOU, NOT ME”
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Pull, not push:
Focus on what customers want to get, not what you want to give
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Drink our own wine:
If we don’t use what we build, why will they?
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Happy customers lead to happy shareholders:
The opposite isn’t necessarily true.
2. “WIN. WIN, WIN ,WIN, WIN”
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Win today, not someday:
The only way to win is profitable growth
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Disrupt or be disrupted:
Rivers carve canyons while lakes evaporate
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Don’t rest on your laurels:
Sharks die if they sleep.
3. “DON’T SEEK COMFORT”
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Seeking Comfort Leads To Pain:
Tolerating Pain Leads To Comfort.
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Defer Gratification:
Don’t eat that marshmallow so you get Charlie’s Chocolate Factory.
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Eat Feedback For Breakfast:
Receive feedback with appreciation. Then you can accept or discard.
4. “BE AN OWNER, NOT A RENTER”
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Be An Extreme Owner:
Own the downside, share the upside.
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GROW THE SIZE OF THE PIE, NOT YOUR SHARE:
Change yourself to change your world.
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Focus On Solutions, Not Problems:
When in doubt, bring multiple solutions to the table.
5. “FACE YOUR FEARS”
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Define your fears and embrace them:
Don’t hope for the best, prepare for the worst.
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Have the courage to be disliked:
99% of your problems are interpersonal problems
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WHEN DECISIONS ARE REVERSIBLE, ACT FAST:
WHEN DECISIONS ARE IRREVERSIBLE, THINK SLOW
6. “THINK BIG, START SMART, SCALE FAST, FINISH STRONG”
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Think Big:
Big Hairy Audacious Goals
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Start Smart:
Slowly get from 0 to 1
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Scale Fast:
3x3x3x2x2 = 100x+
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Finish Strong:
Integrate with BAU
7. “LISTENERS WIN, SPEAKERS LOSE”
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99% Of The Time:
Listen, Don’t Speak
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1% of time:
Organize your thoughts long before you speak (see this)
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Tell Stories, Not Facts:
People memorize stories & forget facts.
8. “BE A COACH, NOT A MANAGER”
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Manage Talent, Not Human Resources:
Share your learnings transparently and show, not tell
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Manage Performance, Not Tasks:
Give autonomy instead of micromanaging
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Ask Great Questions:
Let your talent get the right answers
9. “YES, YOU CAN BE A CAPTAIN”
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Start Today:
Just take ownership, Gather data, Make informed decisions
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Everyone Is Your Peer:
Don’t overestimate or underestimate anyone (No assholes)
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The standard is the standard:
Set really high standards & address lapses instantly
10. TODAY, ACHIEVE YOUR #1 PRIORITY
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Be present:
The past is a fading memory. Control your present to shape your future
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Be like water:
Don’t fight the Fed. Adapt & Overcome
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Ignore sunk cost:
Don’t be afraid to reassess & start a new experiment
11. “IT’S A MARATHON, NOT A SPRINT”
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This too shall pass:
Nothing is permanent. Macro conditions will always change
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Be comfortable with fires:
Some things will stay on fire. We’ll fix them eventually
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Under promise, over deliver:
Set expectations that can be exceeded.
12. “DON’T GIVE UP, EVER”
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Success isn’t linear:
90% of success is avoiding failure. Don’t ever give up, ever!
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Perception is stronger than reality:
Trust that you will build a $1T company
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But don’t distort your own reality:
Resist the temptation to fool yourself. Be paranoid about everything that could go wrong.
